Society Always Wants New Things

You're not going to get rich renting out your time But you say that you will get rich by giving society what it wants But does not yet know how to get At scale That's right We talked about before money is IOUs from Society saying You did something good in the past Now here's something that we owe you for the future And so Society will pay you for creating things that it wants That society doesn't yet know how to create those things Society always wants new things Society always wants new things Society always wants new things And if you want to be wealthy You want to figure out which one of those things You can provide for society That it does not yet know how to get but it will want Almost everything is in your house In your workplace And on the street Used to be technology at one point in time There was a time when oil was technology That made JD Rockefeller rich Cars were technology That made Henry Ford rich Technology is just a set of things as Alan Kay said That "Don't quite work yet." Once something works Its no longer technology Society always wants new things Society always wants new things Society always wants new things And if you want to be wealthy You want to figure out which one of those things You can provide for society That it does not yet know how to get but it will want ...that's natural to you And within your skill set And within your capabilities And then you have to forgot to scale it Because if you just build one of it that's not enough You gotta build thousands or hundreds of thousands Or millions or billions of them So, everybody can have one Steve Jobbs and his team of course Figured out that society would want smartphones Computer in their pocket That had all the phone capabilities times 100 And be easy to use So, they figured out how to build that And then they figured out how to scale it And they figured out how to get one into Every first world citizen's pocket And eventually every third world citizen too And so, because of that they were handsomely rewarded And Apple is the most valuable company in the world First it starts with an act of creativity First you created just because you want it You want it And you know how to build it And you need it and so you build it for yourself Then you figure out how to get it to other people And then for a little while rich people have it Like for example rich people had chauffeurs And then they had black town cars And then Uber came along and everyone's Private driver was available to everybody And now you can even see Ubers pool sort of Replacing shuttle buses because it's more convenient And then you get scooters which are further down market of that It's about distributing what rich people used to have to everybody But the entrepreneur jobs start even before that Which is creation Entrepreneurship is essentially An act of creating something new from scratch Predicting the society will want it And then figuring out how to scale it And get it to everybody in a profitable way And self-sustaining way Society always wants new things Society always wants new things Society always wants new things And if you want to be wealthy You want to figure out which one of those things You can provide for society That it does not yet know how to get but it will want Society always wants new things Society always wants new things Society always wants new things And if you want to be wealthy You want to figure out which one of those things You can provide for society That it does not yet know how to get but it will want